Smartwill is a group of CRM professionals who design relationships between companies and their customers, creating new value that leads to innovations in business structure.
We are a professional company with all the knowledge and solutions you need to succeed in CRM, and we can help you with all levels of CRM concerns.
For over 15 years, we have provided CRM services to over 100 of the most trusted, luxury, high quality, and prestigious brands and leading companies in the retail and service industries. Only a part of the list is shown.
Customer Relationship Management (CRM) is more than just implementing tools and communicating with customers.
It is a selective and focused approach in management to identify top customers who match the company's strategy,
build medium- to long-term relationships, and increase both customer satisfaction and corporate earnings.
The key to CRM success is a good strategy and the ability to implement it. There is a certain theory behind the process. The implementation of a good system that enhances execution is equally important.
The most important point in strategy development is the analytical ability to find breakthroughs. We have the viewpoints necessary for analysis and various methods for strategy development.
The most important point to improve strategy executability is the effective use of a good system. We provide original tools to enhance CRM executability, based on our strategic consulting know-how.
From strategy to execution, we provide a one-stop solution for successful CRM
We build realistic CRM strategies that lead to results based on our deep customer understanding and overwhelming experience and knowledge based on quantitative analysis using big data.
We incorporate the strategies into detailed communication measures and support their implementation with our self-developed digital solutions.
BoCRM" is a package of our long-standing CRM know-how and methods.
We provide a CRM system that is tailored to each and every customer and delivers results.
We believe that when a company sincerely engages with each and every one of its customers, it will lead to a better future for the company and for the people who live there. People's lives are built on relationships with all kinds of companies that provide goods, services, experiences, and places. We believe that companies exist to provide the value that consumers need and grow together with them. The CRM we want to realize is not simply "customer relationship management" that pursues efficiency, but a program of co-creation where new value is created through dialogue between companies and consumers.
Smartwill is committed to changing society by supporting the CRM activities of all companies that support and add color to people's lives.
He has had more than 12 years of experience in advertising and retail marketing strategy development at Nippon Life Insurance Company.
In 2005, he joined Nikko Principal Investments, which focuses on corporate acquisitions (PE investments). As a marketing strategist, he was in charge of supporting management of portfolio companies in the retail, hotel, beauty, staffing, information and telecommunications, and other industries.After that, a leading company in the telemarketing business, where he served as President Office Manager, Executive Officer and General Manager of the Sales Planning Office, and Senior Managing Executive Officer and COO (Chief Operating Officer).
In 2010, he started his own business, Smartwill Inc.
Since 2012 , he has lectured at Aoyama Gakuin University Graduate School of International Management (Aoyama Business School)
Author of "The Basics of Customer Relationship Management : Everything You Need to Know in This One Book” published by Nihon Jitsugyo Publishing
(8th printing, over 17,400 copies published)
